Terms & Conditions

Last updated: 23 February 2026

 
Preamble

These terms and conditions of use and sale (the “Terms”) define the conditions of access and use of the Site, as well as the conditions under which ALT Agency provides:
its digital distribution and marketing support services for independent artists through “ALT Music”;
its marketing and communication services for artists through “ALT Music Digital”.
Any order for ALT Agency services, creation of an artist account, or simple browsing on the Site implies full acceptance of these Terms.
The Artist remains independent and free in the management of their career. ALT Agency is not a traditional record label: no ownership of masters or copyrights is transferred to ALT Agency unless otherwise agreed in writing.

DEFINITIONS

Artist: any natural or legal person (independent artist, label, company, association, etc.) using the services of ALT Agency.
Services: all services provided by ALT Agency through ALT Music and ALT Music Digital, as described on the Site or in specific offers.
Account: the Artist’s personal space allowing access to certain Services (e.g., release tracking, data, billing, etc.).
Recordings: sound and/or audiovisual recordings provided by the Artist as part of the distribution or promotional Services.
Marketing Campaign: any paid marketing or promotional action carried out on behalf of the Artist (advertising, influencer marketing, media placements, etc.).

PURPOSE OF THE SERVICES

2.1 ALT Music – Digital distribution and marketing support

ALT Music provides artists with:
tools or a platform to distribute their Recordings on streaming and download services (Spotify, Apple Music, Deezer, etc., non-exhaustive list);
marketing support related to these releases (consulting, planning, recommendations, communication actions, paid campaigns when approved by the Artist).
The Artist remains the owner of their Recordings and retains their independent status. ALT Agency acts as a service provider / distributor.

2.2 ALT Music Digital – Marketing agency

ALT Music Digital provides marketing services independently of distribution, including:
advertising campaigns (Meta Ads, TikTok Ads, Google Ads, etc.);
influencer campaigns, media placements, press relations;
content creation, branding, communication strategies;
any other service described on the Site or in specific offers/quotations.
These services may be offered as packages or à-la-carte.

COMMISSIONS, PRICES AND FINANCIAL TERMS

3.1 ALT Music commissions – Distribution royalties

As part of the digital distribution services:
ALT Agency receives a 15% commission on the net royalties generated from the exploitation of the Recordings on streaming and download platforms, after deduction of platform and technical intermediary fees;
the remaining 85% of net royalties are paid to the Artist (or to the rights holder designated by the Artist).
Payment terms (frequency, thresholds, payment methods) may be detailed in the back-office or in a specific document provided to the Artist.

3.2 Commissions on marketing campaigns triggered under ALT Music support

When paid marketing campaigns are launched as part of ALT Music support and financed by the Artist (e.g., Meta Ads, TikTok Ads, Google Ads, media platforms, influencers, etc.):
ALT Agency charges a 10% commission on the marketing campaign budgets managed and executed on behalf of the Artist;
this commission covers strategy, setup, management, and optimization of campaigns.
Example: for a €1,000 campaign budget, the ALT Agency management commission is €100, for a total cost of €1,100 before tax, subject to the terms specified in the quotation.

3.3 ALT Music Digital – Pricing

ALT Music Digital services (packages, campaigns, à-la-carte services) are priced as indicated on the Site, in a quotation, or in a personalized offer.
The applicable price is the one indicated at the time the Artist accepts the offer.

3.4 Ordering process

An order is validated by:
online confirmation (validation click/payment);
electronic or handwritten signature of a quotation/contract;
any written agreement (including email) clearly referring to the offer and its price.

3.5 Payment

Payment terms (deposit, installments, full payment, etc.) are specified in the quotation, on the Site, or in information provided to the Artist.
In case of late payment, ALT Agency may suspend the performance of the Services and/or interrupt ongoing campaigns after unsuccessful reminders.

3.6 Artist independence and non-exclusivity

The Artist remains fully independent. They are free to work with other service providers or distributors, subject to complying with contractual obligations (e.g., avoiding double delivery of the same masters on certain platforms when it creates conflicts).
Unless otherwise specified in a dedicated agreement, ALT Agency does not impose exclusivity over the Artist’s catalog or activities.

TERMINATION AND EXIT FROM THE SERVICE

4.1 Freedom to leave the service

The Artist may stop using ALT Music and/or ALT Music Digital services at any time, without exit penalties, subject to:
settling issued invoices and services already initiated;
respecting the technical delays required to remove Recordings from streaming platforms and stop ongoing marketing campaigns.

4.2 Effects of termination – Distribution

Upon request to leave the service:
ALT Agency will remove the Recordings from platforms within a reasonable timeframe according to partner technical delays (platforms may take several days or weeks to remove content);
ALT Agency will continue collecting and paying out royalties as long as the Recordings remain available on platforms;
the 15% commission due to ALT Agency remains applicable to all royalties collected for exploitations occurring during the collaboration period, even if payments occur after termination.

4.3 Effects of termination – Marketing campaigns

If termination occurs during a campaign:
ALT Agency will try to stop campaigns as quickly as possible given advertising platform constraints;
budgets already spent, committed, or non-refundable, as well as the related management commission, remain due;
no refund will be issued for services already performed or budgets already spent.

ACCESS TO THE SITE AND ACCOUNT CREATION

5.1 Access to the Site

Access to the Site is open to any person with an internet connection. All related costs (equipment, internet access, etc.) are the user’s responsibility.

5.2 Artist account creation

Certain features require an Account.
The user agrees to provide accurate, up-to-date, and complete information and to keep it updated. They are responsible for the confidentiality of their login details and any activity performed through their Account.
In case of suspected fraudulent use, the user must notify ALT Agency immediately at: supportdistrib@lalternativmusic.com.

RULES OF USE – PROHIBITED CONTENT AND BEHAVIOR

The user agrees not to:
publish illegal, hateful, defamatory, discriminatory, violent, pornographic, or rights-infringing content;
violate third-party intellectual property rights (unauthorized samples, undeclared works, etc.);
engage in fraudulent practices aimed at artificially inflating streams, views, or engagement (bots, click farms, purchased streams, etc.);
use the Services in violation of the conditions of partner platforms (streaming services, social networks, advertising platforms, etc.).
In case of violation, ALT Agency may suspend or terminate the Artist’s Account, halt distribution or campaigns, and claim compensation if necessary.

INTELLECTUAL PROPERTY ON RECORDINGS AND PROVIDED CONTENT

The Artist guarantees that they:
own all necessary rights on the Recordings, visuals, logos, graphics, texts, etc., provided to ALT Agency, or have obtained all required authorizations;
ensure that the use of these materials by ALT Agency as part of the Services does not infringe any third-party rights (copyright, neighboring rights, image rights, trademarks, etc.).
The Artist grants ALT Agency, worldwide and for the duration of the collaboration, a non-exclusive license to:
distribute, reproduce, perform, and make the Recordings available to the public on the streaming and download platforms indicated;
use artist names, logos, visuals, and biographical elements for the provision of Services and for promoting ALT Agency’s activities, unless expressly opposed.

LIABILITY

ALT Agency is bound by an obligation of means in providing its Services. It does not guarantee any specific results (streams, views, followers, placements, sales, etc.).
ALT Agency cannot be held liable for indirect damages (loss of opportunity, lost revenue, damage to reputation, etc.).
If ALT Agency were to be held liable, its total liability would be limited to the pre-tax amount paid by the Artist for the service causing the damage.

PERSONAL DATA

ALT Agency collects and processes personal data as part of the use of the Site and the execution of the Services. Details of the processing and user rights are set out in the Privacy Policy available on the Site.

MODIFICATION OF THE TERMS

ALT Agency reserves the right to amend these Terms at any time.
The applicable version is the one in force on the date of the order or the use of the Site. The user may be informed of significant changes by any appropriate means.

APPLICABLE LAW – DISPUTES

These Terms are governed by French law.
In case of dispute, the parties will seek an amicable solution. Failing that, the courts of PARIS shall have exclusive jurisdiction, subject to mandatory rules (including for consumers).